The Role of the Dealer

The first question we usually receive from interested consumers is "Where can I SEE  ProGreen artificial grass?" Therefore, a major role of the dealer is to install a showcase putting green or landscape area in his or her area.  Once this is accomplished you are able to to respond to company-generated sales leads, additionally you will be able to actively market ProGreen products on a local scale.

The dealer has the option to start selling right away using our Install-it-Yourself instructions, or attend a two-day seminar hosted by ProGreen International, Inc.  Dealers are thoroughly trained on the procedures and the mechanics of installation. It is important to understand that installation does not require a highly experienced handyman. However, like any installation or construction project, proper procedures must be followed to ensure the quality of the finished product. Also included in the training seminar are product and accessory specifications, product development history, an overview of the industry, an overview of the competition, freight procedures, etc. - a turnkey presentation which prepares dealers for all aspects of marketing, sales, installation and customer support. 

Each dealer is expected to advertise and market on a local scale.  This may includes ads in locally published and distributed golf publications, yellow page advertising, internet presence, participation in local trade shows or any other approach which would promote ProGreen and generate interest and awareness on a local scale.

Dealers will be given guidance and suggestions for advertising including writing and distributing press releases to the local newspaper, TV, radio, and other media to promote local interest stories. In the Denver market, ProGreen has had excellent success and a great deal of free exposure by distributing press releases to the local media.